Rebuild from the inside out
The Olaplex Protocol is a professional hair reconstruction treatment based on the internationally recognised Olaplex bond-building technology. Rather than simply conditioning the hair surface, this protocol works at the molecular level to help repair and reconnect broken disulfide bonds within the hair cortex — the bonds most commonly damaged by chemical services such as bleaching, permanent colour, straightening and heat styling.
The result is hair that feels and appears genuinely stronger, healthier and more elastic — not just temporarily coated or conditioned.
Who it is for
- Those with bleached, colour-treated or chemically processed hair
- Hair that feels weak, brittle, gummy when wet or prone to breakage
- Those who regularly use heat styling tools
- Clients recovering from over-processing or cumulative chemical damage
- Anyone looking for a scientifically-based approach to deep hair restoration
How it works
- Hair consultation assessment of damage extent, porosity and bond integrity to determine the number of Olaplex steps and session spacing
- Cleansing preparation hair is cleansed with a compatible shampoo to open the cuticle and prepare for bond-building penetration
- Bond-building treatment the Olaplex active formula is applied throughout the hair, allowed to penetrate and begin reconnecting broken internal bonds within the cortex
- Seal and complete the protocol is sealed with a conditioning step that smooths the cuticle and locks in the internal repair work
Cosmetic benefits
- Hair that feels visibly stronger, more elastic and less prone to breakage
- Improved manageability and reduced frizz
- Greater colour vibrancy and longevity for colour-treated hair
- Smoother cuticle surface for improved shine and softness
- Stronger foundation for continued chemical services without cumulative damage
